I have learned a lot over the past 5 years working at GetHuman, but as far as product development goes, this past year has been like drinking from a fire hose. Besides launching two new products, Swish and VendorSmith, as well as working on several others that haven’t come out yet, I have spent a lot of time thinking and discussing product development strategy with my amazing team members.
The linchpin and primary driver for many of our product discussions is Tim Noetzel. Tim is a long time designer and UX expert that has a number of amazing publications (like this Lean UX course and this awesome article about Data-Based Personas on Smashing Magazine).
Here are the top 5 lessons I have learned from my good friend, Tim, about Lean UX:
- You don’t know anything for sure. You have a theory. You can test that theory to see whether it is true or false.
- Good design starts with a good design process.
- Every team member should be involved in product design at some level and treat UX as a first class citizen throughout the organization.
- Until you achieve product-market fit, avoid heavy investment in development. Try to validate theories and design your UX through a series of small experiments. You should be able to do this with days of development, not months.
- You don’t need every single person to have a great user experience. You just need to focus on your target audience/persona. That means first figuring out what your target persona is. Once you have that, it becomes much easier to create the best possible UX for the users in that persona.